STRATEGIC DIRECTION. SOUND ADVICE.

The StarPoint Consulting Group provides marketing consulting and supporting research services for B2C and B2B marketing organizations. 

Marketing Consulting

We offer consulting services for brand positioning & new product development, for development and assessment of communications programs and for the support of design services.

Research Capabilities

We are an evidenced-based marketing consultancy. Observation is our starting point and we are equally comfortable with qualitative and quantitative research approaches.

Category Experience

An overview of the marketing categories in which we have long track records and extensive experience…

About Us…

A short description of our operations: what we do, who we are and a list of clients we have been privileged to serve…  The “Contact Us” page is here, too!

Qualitative research in fashion marketing

Moving from quantitative clues to qualitative insights in the fashion industry.

We are primarily a quantitative shop but we often we find it helps to use qualitative approaches to triangulate something we’ve found via a quantitative approach.

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Qualitative Research: an Endangered Species?

An advertising agency executive responds… If not dead, I think traditional qualitative is becoming an endangered species. I’ve seen enough bad practice in focus groups – often driven by agencies and clients who have no real understanding of either the purpose or process – to cause everyone to question why they should continue with qualitative research or whether it should be euthanized. The …

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In Defense of Qualitative Research

Qualitative is Dead. I had lunch recently with a good friend and former colleague who, like me, received his graduate training at a top-ranked Midwestern university known for its quantitative social science research programs. During our lunch he once again put forth the proposition that “Qualitative research is dead. And, besides, who needs it…?”

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