Who We Are…

None of us is as smart as all of us. – Ken Blanchard



StarPoint is a small network of experienced professionals who form ad-hoc teams to collaborate on specific assignments.

  • Broad Expertise Each of our team member has at least 20 years of experience in marketing, advertising, promotions, brand management, or marketing research. We also have substantial expertise in most areas of applied social science research: cultural anthropology, ethnography, psychology, semiotics and survey research.
  • World Travelers StarPoint Consulting has conducted research in most parts of the world for major international brands. We maintain informal partnerships and working relations with like-minded professionals in Europe, Asia, South America and China. If you have a project that yearns to travel, we can provide the guided tour.
  • Teamwork At StarPoint, collaboration is more than a catch phrase – it’s the basis for how we operate.

Jerry Cole – StarPoint Consulting’s Managing Director

Jerry Cole entered the marketing field in the mid-80s by joining one of the Midwest’s largest and best known advertising agencies. It was a fabulous experience: a long list of great clients, an endless menu of challenging assignments that have led to a continuing collaboration with some of the best minds in marketing. Ten years later he launched his consulting career with engagements from fantastic clients like Audi, Volkswagen, Hewlett-Packard, Microsoft and Sears.

Jerry successfully combines the creative with the analytic aspects of the marketing profession. He has written publications on research methods and has won awards for both copywriting and for the development of highly effective marketing strategies.

Before entering the marketing field, Jerry worked at a well-known, university-based, social science research institute where he pursued a dual-track career of NSF-funded research on domestic policy issues combined with budget and policy analyses for several of the Specialized Agencies of the United Nations System. For over three years Jerry was based in Paris where he directed an international study of research management practices for UNESCO.

Jerry is a member of the American Marketing Association, QRCA and ESOMAR, and the Alliance Française in Chicago – where he can be found almost every Saturday morning struggling to maintain his fluency in French.

Jerry Cole

Photography by
Jovanka Novakovic