I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object. – Roland Barthes
A PASSION THAT NEVER FADES
We have been fortunate to work with high-profile automotive clients for more than 20 years. Here are a few examples of our engagements:
Automotive brands & vehicles
- Advertising development and copy assessment.
- Model and brand positioning explorations.
- New model clinics, both traditional and exploratory.
- Vehicle concept explorations and prototype assessments.
- In-depth qualitative studies of segment attitudes, opinions & lifestyle preferences.
- Quantitative profiles of segment demographics & psychograpics.
- Brand positioning concept assessments.
- Advertising development & copy assessment.
- Assessment of promotional tie-ins and celebrity endorsements.
- Purchase Process Analysis.
- Employee focus groups.
Automotive aftermarket products:
- New product development.
- Advertising concept development & copy assessment.
- Packaging design & assessment.
- Audi of America Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations; sales associate focus groups.
- Volkswagen of America Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations.
- Ford Motors Truck owner lifestyle exploration – in-depth qualitative.
- General Motors (media planning) Truck owner media preferences; online qualitative studies of bloggers.
- Toyota Motor Sales New model clinic; user needs qualitative for design brief.
- Nissan North America Prototype vehicle assessment.
- Car Men, DE Design “DNA” exploration for Mazda.
- NTB Brand positioning explorations; assessment of promotional concepts; copy assessments.
- Sears Automotive Brand positioning explorations; copy assessment; employee focus groups.
- Tuffy Auto Centers Brand positioning exploration.
- DieHard Advertising concept explorations; new product concept explorations; brand extension assessment.
- Gold Eagle New product concept assessments; advertising assessments; packaging concept assessments.