I should confess that I hadn’t really given a lot of thought to private label brands for pet specialty retailers before I was contacted by Mark Kalaygian for this article in Pet Specialty [...]
A bedrock principle of classic micro-economic theory is that rational consumers will make better decisions when they have access to all the information that affects a transaction in a given market. But [...]
We are primarily a quantitative shop but we often we find it helps to use qualitative approaches to triangulate something we’ve found via a quantitative approach.
An advertising agency executive responds... If not dead, I think traditional qualitative is becoming an endangered species. I've seen enough bad practice in focus groups - often driven by agencies and clients who [...]