{"id":10,"date":"2012-06-12T16:45:01","date_gmt":"2012-06-12T16:45:01","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=10"},"modified":"2023-08-30T16:16:55","modified_gmt":"2023-08-30T21:16:55","slug":"assessing-user-response-to-design-options","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/marketing-consulting\/design-support-services\/assessing-user-response-to-design-options\/","title":{"rendered":"Assessing User Response to Design Options"},"content":{"rendered":"

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“How well is your design language being understood by your target consumer\u2026?”<\/h5>\n<\/blockquote>\n<\/div>

ASSESSING USER RESPONSE TO DESIGN OPTIONS<\/h3>\n<\/div><\/div><\/div><\/div>

Communication & Interpretation<\/strong> We have developed a small collection of diagnostic techniques for assessing user response to design options. Each of these structured interview protocols is based on a specific adaptation of the standard communications check. We have developed both qualitative and quantitative assessment techniques for use in exploring reactions to varying levels of finish.<\/p>\n<\/div><\/div><\/div>

\"Assessing<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
INITIAL IMPRESSIONS, USABILITY STUDIES & ADVANCED TECHNIQUES<\/h6>\n<\/div><\/div><\/div>

Qualitative Design Assessments<\/strong> The guiding objective behind all of our qualitative screening techniques is to explore the full range of the target user\u2019s cognitive response \u2013 the emotional as well as the rational \u2013 elicited by a new design. We incorporate multiple, directed probes to gauge success on your specific design objectives probing beneath \u201clike-dislike\u201d response to tap the underlying associations and the (often unstated) \u201creasons why.\u201d<\/p>\n