{"id":12,"date":"2012-06-12T16:45:19","date_gmt":"2012-06-12T16:45:19","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=12"},"modified":"2023-08-30T16:17:32","modified_gmt":"2023-08-30T21:17:32","slug":"the-transition-from-design-to-marketing","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/marketing-consulting\/design-support-services\/the-transition-from-design-to-marketing\/","title":{"rendered":"The Transition from Design to Marketing"},"content":{"rendered":"
\n“I love it! \u00a0Now how do we sell it “<\/h5>\n<\/blockquote>\n<\/div>
THE TRANSITION FROM DESIGN TO MARKETING<\/h3>\n<\/div><\/div><\/div><\/div>
Getting the Story Across\u00a0<\/strong>New products rarely sell themselves, so the final phase in a comprehensive design exercise is the development of a compelling marketing communications strategy.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div>A Focus on Preference Drivers<\/strong>\u00a0All of our concept assessment techniques are designed to reveal the key drivers of preference within the category as well as the new design\u2019s ability to deliver against them. Consequently, all of the insights generated during the concept assessment phase can be directly translated into elements of a compelling marketing communication strategy.<\/p>\n
Positioning Within A Competitive Setting<\/strong>\u00a0For products with complex attribute benefit packages \u2013 appliances, consumer electronics, selected hard lines \u2013 we also have a specific technique,\u00a0q-RAI<\/em><\/a>, which can be used in a competitive setting with production or pre-production models to specify a hierarchy of communications objectives that will maximize preference.<\/p>\n
A Joint Workshop<\/strong>\u00a0As with every phase in the design process, we recommend an interactive workshop with the client product team to sift through the research findings and jointly identify the most promising options. \u00a0Working together we frame the marketing strategy.<\/p>\n
If you would like additional information, please feel free to\u00a0contact us<\/em><\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":6,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\n
The Transition from Design to Marketing - Starpoint Consulting Group<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\t\n