{"id":127,"date":"2012-07-04T19:48:01","date_gmt":"2012-07-04T19:48:01","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=127"},"modified":"2023-08-30T16:22:29","modified_gmt":"2023-08-30T21:22:29","slug":"our-unique-capabilities","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/","title":{"rendered":"Our Unique Capabilities"},"content":{"rendered":"

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“Creativity involves breaking out of established patterns in order to look at things in a different way.” \u2013 Edward de Bono<\/cite><\/h5>\n<\/blockquote>\n<\/div>

OUR UNIQUE CAPABILITIES<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
THINKING ABOUT OLD PROBLEMS IN NEW WAYS<\/h6>\n<\/div><\/div><\/div>

Sometimes There\u2019s A Better Way\u2026<\/strong>\u00a0Most of the major research suppliers have sophisticated methods but limited flexibility in research design and client staffing. If your problem doesn\u2019t fit within one of their standardized approaches, you may be left with an awkward compromise.<\/p>\n

Like our competitors, we consider the standard approaches first. But if none of them fit the challenge, we will come up with something new that does. Here are a few examples:<\/p>\n<\/div><\/div><\/div><\/div><\/div>

UNDERSTANDING YOUR BRAND\u2019S CHARACTER IN A COMPETITIVE SETTING<\/a><\/h6>\n<\/div><\/div><\/div>

Brand Personality Mapping<\/a><\/strong>\u00a0One of the defining traits of a strong brand \u2013 as compared to a good product \u2013 is the target customer\u2019s ability to conceptualize the brand as a metaphor: as a person, as a specific place, as embodying unique qualities and characteristics. We have developed a specific method for eliciting those hidden brand characteristics and mapping them in a competitive context.\u00a0Learn more here\u2026<\/a><\/p>\n<\/div><\/div><\/div>

\"BRAND<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
IMPROVING YOUR UI\u2019S NAVIGATION SYSTEM<\/a><\/h6>\n
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Qualitative Contingent Concept Analysis:\u00a0q-CCA<\/a><\/strong>\u00a0Most intelligent devices, software programs and websites rely on multi-level menus of functions, content and settings as a central element of the user interface. The perceived simplicity of the menu structure, and the ease of interpretation of the menu\u2019s choices, directly affects both usability and ratings of user experience. q-CCA will show you which elements of your navigation system are working and which areas need improvement.\u00a0Learn more here\u2026<\/a><\/p>\n<\/div><\/div><\/div>

\"CONTINGENT<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/h6>\n
\u201cOPTIMIZED\u201d NEW PRODUCTS DESIGNED BY THE INTENDED USER<\/a><\/h6>\n
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Qualitative Product Feature Optimization:\u00a0q-PFO<\/a><\/strong>\u00a0Product development teams often turn to conjoint measurement techniques to help determine the feature set and associated pricing options for a new product. But what if you lack the lead time for a full conjoint exercise, or your product team needs to see first hand how consumers sort out the choices available to them? We developed a qualitative analogue to Adaptive Conjoint Analysis to address these issues.\u00a0Learn more here\u2026<\/a><\/p>\n<\/div><\/div><\/div>

\"PRODUCT<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
IDENTIFYING THE FEATURES THAT DRIVE CHOICE AT SHELF<\/a><\/h6>\n
<\/h6>\n<\/div><\/div><\/div>

Qualitative Revealed Attribute Importance:\u00a0q-RAI<\/a><\/strong>\u00a0New products generally have lots of features and capabilities that could form the basis for an introductory marketing campaign. But which ones will really drive preference at shelf? We developed a specific form of simulated shopping to provide the answer.\u00a0Learn more here\u2026<\/a><\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
VISUALIZING THE PURCHASE PROCESS<\/a><\/h6>\n
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Qualitative Purchase Process Modeling:\u00a0q-PPM<\/a><\/strong>\u00a0How does the consumer reach a purchase decision and when are the best times to intervene in that process? Purchase process analysis maps that decision-making process from the recognition of a need to its fulfillment with a specific purchase \u2013 including those steps where brand-based messages are relevant.\u00a0Learn more about our qualitative approach here\u2026<\/a><\/p>\n<\/div><\/div><\/div>

\"Design<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/h6>\n
GIVE YOUR PROSPECT THE KEYS AND GO FOR A RIDE<\/a><\/h6>\n
<\/h6>\n<\/div><\/div><\/div>

Qualitative New Model Auto Clinic:\u00a0q-NCC<\/a><\/strong>\u00a0New car clinics are expensive and difficult to set up. Sometimes it\u2019s better to just go straight to your prospects for an in-depth assessment that\u2019s up-close, personal and imaginative. We developed a qualitative program that does all that and more.\u00a0Learn more about our alternative to the standard clinic here\u2026<\/a><\/p>\n<\/div><\/div><\/div>

\"Establishing<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
WHAT IS YOUR BRAND WORTH & HOW FAR CAN IT STRETCH?<\/a><\/h6>\n
<\/h6>\n<\/div><\/div><\/div>

Brand Equity Assessment:\u00a0b-EXT<\/a><\/strong>\u00a0Working with a well-known marketer of household products, we developed a unique procedure for assessing the viability and potential monetary value of new product concepts. This technique focuses on the brand\u2019s ability to successfully project its established imagery and performance equities across a range of flanker products as well as into entirely new categories.\u00a0Learn more about this conjoint-based method here\u2026<\/a><\/p>\n<\/div><\/div><\/div>

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