{"id":182,"date":"2012-07-05T21:03:05","date_gmt":"2012-07-05T21:03:05","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=182"},"modified":"2023-08-30T15:15:47","modified_gmt":"2023-08-30T20:15:47","slug":"brand-positioning-new-products","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/marketing-consulting\/brand-positioning-new-products\/","title":{"rendered":"Brand Positioning & New Products"},"content":{"rendered":"

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“Customers must recognize that you stand for something.” \u2013 Howard Schultz<\/cite><\/p>\n<\/blockquote>\n<\/div>

BRAND POSITIONING & NEW PRODUCTS<\/h3>\n<\/div><\/div><\/div><\/div>

Standing for something starts with having a brand \u2013 a brand that is both distinctive in the market place and linked in your target consumers\u2019 minds to experiences they deeply value and can easily recall.<\/p>\n<\/div><\/div><\/div>

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For over 25 years we have been fortunate to work with leading brands in multiple categories. In the process we have developed the theoretical grounding, the practical experience and the research techniques to strengthen your marketing program in the following areas:<\/p>\n<\/div><\/div><\/div><\/div><\/div>

ATTRIBUTES, BENEFITS & CHARACTER<\/a><\/h6>\n<\/div><\/div><\/div>

Articulating Your Brand\u2019s Position.<\/strong> Brand management starts with an effective brand positioning; everything else builds off that carefully crafted platform. Our approach to brand positioning blends consumer-driven insights about the brand with brand-management perspectives to generate a broad, solid platform for sustained growth. The positioning process is both collaborative and information intensive and is intentionally reflected in the methodology we use when developing a marketing communications strategy. In addition to focusing on the functional and emotional benefits associated with the brand, we give special emphasis to the brand\u2019s personality or character \u2013 arguably the brand\u2019s most important equity. Read more here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

NEW PRODUCT DEVELOPMENT<\/a><\/h6>\n<\/div><\/div><\/div>

Expanding Your Brand\u2019s Footprint.<\/strong> Vibrant brands grow by reinvesting their equities in new products and by extending their reach into new product categories. We have a solid track record of assisting clients in the development of successful new products \u2013 new products that have opened new markets or have changed the basis for competition within their category. In the process, we also have developed a unique set of tools to for the development and refinement of new product concepts, for the specification of optimal feature sets and for the promotion of innovative product designs. Learn more here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>

CREATING BRANDS THAT BUILD TRAFFIC<\/a><\/h6>\n<\/div><\/div><\/div>

Private Label Branding.<\/strong> In a crowded retail environment, private-label branding \u2013 done well \u2013 offers a unique opportunity to create a compelling \u201creason to shop\u201d a specific retail outlet as well as to grab significant share with high margin products in high volume categories. We have extensive experience with naming, packaging, logo development and marketing strategies for both B2C and B2B private label products and services. Read more here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":2,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nBrand Positioning & New Products - Starpoint Consulting Group<\/title>\n<meta name=\"description\" content=\"Brand Positioning & New Products. 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