{"id":190,"date":"2012-07-05T21:04:36","date_gmt":"2012-07-05T21:04:36","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=190"},"modified":"2023-08-30T16:03:52","modified_gmt":"2023-08-30T21:03:52","slug":"new-product-development","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/marketing-consulting\/brand-positioning-new-products\/new-product-development\/","title":{"rendered":"New Product Development"},"content":{"rendered":"

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Never innovate to compete. Innovate to change the rules of the game.\u00a0\u2013 David O. Adeife<\/cite><\/h4>\n<\/blockquote>\n<\/div>

NEW PRODUCT DEVELOPMENT<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
A DIALOGUE WITH YOUR CONSUMER<\/h6>\n<\/div><\/div><\/div>

Formulating a New Product Concept<\/strong>\u00a0In most marketing organizations there is no shortage of interesting ideas for brand extension. Often the more difficult challenge is identifying those concepts that have the greatest potential to resonate with consumers. We have a collection of techniques that can help you identify your most promising ideas and then sharpen their appeal with your target consumers.<\/p>\n<\/div><\/div><\/div>

\"New<\/span><\/div><\/div><\/div><\/div>

The process generally centers on determining which set of features, attributes, and potential benefits are most likely to drive purchase intent with the target consumer. The most effective approach is generally a combination of careful research and uncompromising editing.<\/p>\n

Determining Attribute & Benefit Importance<\/strong>\u00a0We have extensive experience with a range of techniques for determining the relative importance of potential product attributes and benefits. We would be happy to walk you through the many options to identify the one that will best fit your needs.<\/p>\n