{"id":196,"date":"2012-07-05T21:05:39","date_gmt":"2012-07-05T21:05:39","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=196"},"modified":"2023-08-30T16:06:24","modified_gmt":"2023-08-30T21:06:24","slug":"strategy-development","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/marketing-consulting\/communications-support-services\/strategy-development\/","title":{"rendered":"Strategy Development"},"content":{"rendered":"

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A great talent, sailing in the wrong direction will, like the lost pilot breaking the speed record, reach the wrong destination all the more quickly. \u2013 Bill Bernbach<\/cite><\/h4>\n<\/blockquote>\n<\/div>

STRATEGY DEVELOPMENT<\/h3>\n<\/div><\/div><\/div><\/div>

Developing a sound communications strategy is the essential first step regardless of the creative vehicles or media mix that you may eventually select. Like the positioning platform on which it should rest, the communications strategy serves to focus and direct your efforts by coordinating the activities of every member of your marketing team.<\/p>\n<\/div><\/div><\/div>

\"Strategy<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
A PROVEN PROCESS<\/h6>\n<\/div><\/div><\/div>

Elements of a Communications Strategy<\/strong> With our approach, we can help you determine what should be communicated, to whom and how it should be conveyed.<\/p>\n

We have a specific approach for developing communications strategies that will help you:<\/p>\n