{"id":198,"date":"2012-07-05T21:05:55","date_gmt":"2012-07-05T21:05:55","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=198"},"modified":"2023-08-30T16:06:57","modified_gmt":"2023-08-30T21:06:57","slug":"creative-development","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/marketing-consulting\/communications-support-services\/creative-development\/","title":{"rendered":"Creative Development"},"content":{"rendered":"

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To swear off making mistakes is very easy. All you have to do is swear off having ideas. \u2013 Leo Burnett<\/cite><\/h4>\n<\/blockquote>\n<\/div>

CREATIVE DEVELOPMENT<\/h3>\n<\/div><\/div><\/div><\/div>

The best time to weigh the potential impact of your creative properties is while they are still under development. Don\u2019t wait for a copy test, an eye scanner or an algorithm to tell you if you\u2019re on the right track. Rather, use those rough sketches and other work-in-progress as thought-starters in an ongoing dialogue with your customer, client or prospect. In the process you will quickly discover what clicks and why\u2026 A qualitative communications check provides the ideal workshop for transforming rough ideas into mature concepts<\/p>\n<\/div><\/div><\/div>

\"Creative<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
A DIALOGUE WITH CONSUMERS<\/h6>\n<\/div><\/div><\/div>

Communications Checks<\/strong> Our qualitative communications checks do not produce scores or grades for work in process. Rather, our intent is to help you anticipate how the intended audience will respond to each of the alternative approaches you are considering. Our communications checks focus on:<\/p>\n