POSITION. DIRECTION.<\/h6>\n<\/div>BRAND POSITIONING & NEW PRODUCTS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>EFFECTIVE MARKETING STARTS WITH COMPELLING BRANDING<\/a><\/h6><\/h6><\/div><\/div><\/div>A Distinctive & Compelling Vision for the Brand.<\/strong>\u00a0\u00a0Successful brand management starts with an insightful brand positioning statement; everything else builds off that carefully crafted platform. Our approach to brand positioning blends consumer-driven insights about the brand with brand-management aspirations for growth to generate a broad, solid platform for sustained brand developmen<\/p>\n<\/div><\/div><\/div>![\"brand](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2012\/04\/brand-positioning-thumb.jpg\" "\\"brand-positioning-thumb\\"")
<\/span><\/div><\/div><\/div><\/div>A key feature of any successful brand development program is the launch of successful new products. We have a time-tested approach to new product development that is grounded on innovative research to identify optimal features sets, enhance appeal and promote original product design.<\/p>\n
Finally, private label brands offer a unique opportunity to create a compelling \u201creason to shop\u201d a specific retail outlet. We have extensive experience with naming, packaging, logo development and marketing strategies for both B2C and B2B private label products and services.<\/p>\n
Our program for brand positioning and new products is\u00a0described here\u2026<\/a><\/p>\n<\/div><\/h2><\/h3><\/div>COMMUNICATIONS SUPPORT SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>DETERMINING WHAT TO SAY<\/a>
\nAND HOW TO SAY IT<\/a><\/h2><\/h6><\/div><\/div><\/div>Focus First on the Message.<\/strong>\u00a0\u00a0Maintaining a distinctive and compelling voice, while navigating across a fractured media landscape, is a continuing challenge. The trick is to make sure you are heading in the right direction at the outset, and that\u2019s where we come in. We offer assistance at three critical stages in the development and implementation of a marketing communications program:<\/p>\n<\/div><\/div><\/div>![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/communications-strategy-assessment-thumb.jpg\" "\\"communications-strategy-assessment-thumb\\"")
<\/span><\/div><\/div><\/div><\/div>\n- The development of an insightful communications strategy: what to emphasize with your target audience.<\/li>\n
- The identification of effective and appealing creative properties: how best to frame and present your message.<\/li>\n
- The design and implementation of a research program to monitor the impact of your communications initiative: measuring how clearly the message is being heard.<\/li>\n<\/ul>\n
Click here for more information\u2026<\/a><\/p>\n<\/div><\/h2><\/h3><\/div>STARTUP PLANNING<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>LET YOUR PROSPECTIVE CUSTOMERS BE YOUR GUIDE<\/a><\/h2>\n <\/p><\/h6><\/div><\/div><\/div>
With the publication of \u201cThe Lean Startup\u201d (Ries, 2011), Eric Ries provided entrepreneurs with a comprehensive roadmap for building a new business through repeated cycles of rapid testing and empirically-based learning: a guide that is both inspiring and tremendously helpful. \u00a0\u00a0He also documents a personal history of \u201clessons learned the hard way\u201d: a startup venture that nearly failed.<\/p>\n<\/div><\/div><\/div>
![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/qualitative-category-explorations.jpg\" "\\"qualitative-category-explorations\\"")
<\/span><\/div><\/div><\/div><\/div>That latter story is somewhat depressing because it was completely avoidable.\u00a0 If Reis had talked to prospective users before he started building his vision he could have saved a lot of time and resources.\u00a0 But unfortunately, Reis believes that\u00a0\u201ccustomers don\u2019t know what they want in advance.\u201d<\/em>\u00a0 (Ries, 2011, p. 49)<\/p>\nActually, customers can help you understand what they want (and don\u2019t want) if they are asked the right questions and are given the opportunity to demonstrate their preferences.\u00a0\u00a0 Stripped to the basics, productive new product development research can be described a two-phase process that usually starts with a qualitative category exploration and then continues with at least one artfully crafted concept test. \u00a0\u00a0The objective is to see and experience the targeted category through the customer\u2019s eyes, and then build a product that not only fits that world but will be welcomed into it.<\/p>\n
To learn more about how well-designed customer research can accelerate you startup plans,\u00a0click here\u2026<\/strong><\/a><\/p>\n<\/div><\/h2><\/h3><\/div>DESIGN SUPPORT SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
BRAND POSITIONING & NEW PRODUCTS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>EFFECTIVE MARKETING STARTS WITH COMPELLING BRANDING<\/a><\/h6><\/h6><\/div><\/div><\/div>A Distinctive & Compelling Vision for the Brand.<\/strong>\u00a0\u00a0Successful brand management starts with an insightful brand positioning statement; everything else builds off that carefully crafted platform. Our approach to brand positioning blends consumer-driven insights about the brand with brand-management aspirations for growth to generate a broad, solid platform for sustained brand developmen<\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>A key feature of any successful brand development program is the launch of successful new products. We have a time-tested approach to new product development that is grounded on innovative research to identify optimal features sets, enhance appeal and promote original product design.<\/p>\n
Finally, private label brands offer a unique opportunity to create a compelling \u201creason to shop\u201d a specific retail outlet. We have extensive experience with naming, packaging, logo development and marketing strategies for both B2C and B2B private label products and services.<\/p>\n
Our program for brand positioning and new products is\u00a0described here\u2026<\/a><\/p>\n<\/div><\/h2><\/h3><\/div>COMMUNICATIONS SUPPORT SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>DETERMINING WHAT TO SAY<\/a>
\nAND HOW TO SAY IT<\/a><\/h2><\/h6><\/div><\/div><\/div>Focus First on the Message.<\/strong>\u00a0\u00a0Maintaining a distinctive and compelling voice, while navigating across a fractured media landscape, is a continuing challenge. The trick is to make sure you are heading in the right direction at the outset, and that\u2019s where we come in. We offer assistance at three critical stages in the development and implementation of a marketing communications program:<\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>\n- The development of an insightful communications strategy: what to emphasize with your target audience.<\/li>\n
- The identification of effective and appealing creative properties: how best to frame and present your message.<\/li>\n
- The design and implementation of a research program to monitor the impact of your communications initiative: measuring how clearly the message is being heard.<\/li>\n<\/ul>\n
Click here for more information\u2026<\/a><\/p>\n<\/div><\/h2><\/h3><\/div>STARTUP PLANNING<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>LET YOUR PROSPECTIVE CUSTOMERS BE YOUR GUIDE<\/a><\/h2>\n <\/p><\/h6><\/div><\/div><\/div>
With the publication of \u201cThe Lean Startup\u201d (Ries, 2011), Eric Ries provided entrepreneurs with a comprehensive roadmap for building a new business through repeated cycles of rapid testing and empirically-based learning: a guide that is both inspiring and tremendously helpful. \u00a0\u00a0He also documents a personal history of \u201clessons learned the hard way\u201d: a startup venture that nearly failed.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div>That latter story is somewhat depressing because it was completely avoidable.\u00a0 If Reis had talked to prospective users before he started building his vision he could have saved a lot of time and resources.\u00a0 But unfortunately, Reis believes that\u00a0\u201ccustomers don\u2019t know what they want in advance.\u201d<\/em>\u00a0 (Ries, 2011, p. 49)<\/p>\nActually, customers can help you understand what they want (and don\u2019t want) if they are asked the right questions and are given the opportunity to demonstrate their preferences.\u00a0\u00a0 Stripped to the basics, productive new product development research can be described a two-phase process that usually starts with a qualitative category exploration and then continues with at least one artfully crafted concept test. \u00a0\u00a0The objective is to see and experience the targeted category through the customer\u2019s eyes, and then build a product that not only fits that world but will be welcomed into it.<\/p>\n
To learn more about how well-designed customer research can accelerate you startup plans,\u00a0click here\u2026<\/strong><\/a><\/p>\n<\/div><\/h2><\/h3><\/div>DESIGN SUPPORT SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
EFFECTIVE MARKETING STARTS WITH COMPELLING BRANDING<\/a><\/h6><\/h6><\/div><\/div><\/div>A Distinctive & Compelling Vision for the Brand.<\/strong>\u00a0\u00a0Successful brand management starts with an insightful brand positioning statement; everything else builds off that carefully crafted platform. Our approach to brand positioning blends consumer-driven insights about the brand with brand-management aspirations for growth to generate a broad, solid platform for sustained brand developmen<\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>A key feature of any successful brand development program is the launch of successful new products. We have a time-tested approach to new product development that is grounded on innovative research to identify optimal features sets, enhance appeal and promote original product design.<\/p>\n
Finally, private label brands offer a unique opportunity to create a compelling \u201creason to shop\u201d a specific retail outlet. We have extensive experience with naming, packaging, logo development and marketing strategies for both B2C and B2B private label products and services.<\/p>\n
Our program for brand positioning and new products is\u00a0described here\u2026<\/a><\/p>\n<\/div><\/h2><\/h3><\/div>COMMUNICATIONS SUPPORT SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>DETERMINING WHAT TO SAY<\/a>
\nAND HOW TO SAY IT<\/a><\/h2><\/h6><\/div><\/div><\/div>Focus First on the Message.<\/strong>\u00a0\u00a0Maintaining a distinctive and compelling voice, while navigating across a fractured media landscape, is a continuing challenge. The trick is to make sure you are heading in the right direction at the outset, and that\u2019s where we come in. We offer assistance at three critical stages in the development and implementation of a marketing communications program:<\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>\n- The development of an insightful communications strategy: what to emphasize with your target audience.<\/li>\n
- The identification of effective and appealing creative properties: how best to frame and present your message.<\/li>\n
- The design and implementation of a research program to monitor the impact of your communications initiative: measuring how clearly the message is being heard.<\/li>\n<\/ul>\n
Click here for more information\u2026<\/a><\/p>\n<\/div><\/h2><\/h3><\/div>STARTUP PLANNING<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>LET YOUR PROSPECTIVE CUSTOMERS BE YOUR GUIDE<\/a><\/h2>\n <\/p><\/h6><\/div><\/div><\/div>
With the publication of \u201cThe Lean Startup\u201d (Ries, 2011), Eric Ries provided entrepreneurs with a comprehensive roadmap for building a new business through repeated cycles of rapid testing and empirically-based learning: a guide that is both inspiring and tremendously helpful. \u00a0\u00a0He also documents a personal history of \u201clessons learned the hard way\u201d: a startup venture that nearly failed.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div>That latter story is somewhat depressing because it was completely avoidable.\u00a0 If Reis had talked to prospective users before he started building his vision he could have saved a lot of time and resources.\u00a0 But unfortunately, Reis believes that\u00a0\u201ccustomers don\u2019t know what they want in advance.\u201d<\/em>\u00a0 (Ries, 2011, p. 49)<\/p>\nActually, customers can help you understand what they want (and don\u2019t want) if they are asked the right questions and are given the opportunity to demonstrate their preferences.\u00a0\u00a0 Stripped to the basics, productive new product development research can be described a two-phase process that usually starts with a qualitative category exploration and then continues with at least one artfully crafted concept test. \u00a0\u00a0The objective is to see and experience the targeted category through the customer\u2019s eyes, and then build a product that not only fits that world but will be welcomed into it.<\/p>\n
To learn more about how well-designed customer research can accelerate you startup plans,\u00a0click here\u2026<\/strong><\/a><\/p>\n<\/div><\/h2><\/h3><\/div>DESIGN SUPPORT SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
A Distinctive & Compelling Vision for the Brand.<\/strong>\u00a0\u00a0Successful brand management starts with an insightful brand positioning statement; everything else builds off that carefully crafted platform. Our approach to brand positioning blends consumer-driven insights about the brand with brand-management aspirations for growth to generate a broad, solid platform for sustained brand developmen<\/p>\n<\/div><\/div><\/div> A key feature of any successful brand development program is the launch of successful new products. We have a time-tested approach to new product development that is grounded on innovative research to identify optimal features sets, enhance appeal and promote original product design.<\/p>\n Finally, private label brands offer a unique opportunity to create a compelling \u201creason to shop\u201d a specific retail outlet. We have extensive experience with naming, packaging, logo development and marketing strategies for both B2C and B2B private label products and services.<\/p>\n Our program for brand positioning and new products is\u00a0described here\u2026<\/a><\/p>\n<\/div> Focus First on the Message.<\/strong>\u00a0\u00a0Maintaining a distinctive and compelling voice, while navigating across a fractured media landscape, is a continuing challenge. The trick is to make sure you are heading in the right direction at the outset, and that\u2019s where we come in. We offer assistance at three critical stages in the development and implementation of a marketing communications program:<\/p>\n<\/div><\/div><\/div> Click here for more information\u2026<\/a><\/p>\n<\/div> <\/p><\/h6><\/div><\/div><\/div> With the publication of \u201cThe Lean Startup\u201d (Ries, 2011), Eric Ries provided entrepreneurs with a comprehensive roadmap for building a new business through repeated cycles of rapid testing and empirically-based learning: a guide that is both inspiring and tremendously helpful. \u00a0\u00a0He also documents a personal history of \u201clessons learned the hard way\u201d: a startup venture that nearly failed.<\/p>\n<\/div><\/div><\/div> That latter story is somewhat depressing because it was completely avoidable.\u00a0 If Reis had talked to prospective users before he started building his vision he could have saved a lot of time and resources.\u00a0 But unfortunately, Reis believes that\u00a0\u201ccustomers don\u2019t know what they want in advance.\u201d<\/em>\u00a0 (Ries, 2011, p. 49)<\/p>\n Actually, customers can help you understand what they want (and don\u2019t want) if they are asked the right questions and are given the opportunity to demonstrate their preferences.\u00a0\u00a0 Stripped to the basics, productive new product development research can be described a two-phase process that usually starts with a qualitative category exploration and then continues with at least one artfully crafted concept test. \u00a0\u00a0The objective is to see and experience the targeted category through the customer\u2019s eyes, and then build a product that not only fits that world but will be welcomed into it.<\/p>\n To learn more about how well-designed customer research can accelerate you startup plans,\u00a0click here\u2026<\/strong><\/a><\/p>\n<\/div><\/span><\/div><\/div><\/div><\/div><\/h2><\/h3><\/div>
COMMUNICATIONS SUPPORT SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
DETERMINING WHAT TO SAY<\/a>
\nAND HOW TO SAY IT<\/a><\/h2><\/h6><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>\n
<\/h2><\/h3><\/div>
STARTUP PLANNING<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
LET YOUR PROSPECTIVE CUSTOMERS BE YOUR GUIDE<\/a><\/h2>\n
<\/span><\/div><\/div><\/div><\/div><\/h2><\/h3><\/div>
DESIGN SUPPORT SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/design-support-services-thumb-1.jpg\" "\\"design-support-services-thumb")
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