\n“What can we do to ensure that our customer gets to the right spot in the store and then selects our product at the shelf \u2026 ? “\u2013 CPG Brand Manager<\/cite><\/h4>\n<\/blockquote>\n<\/div>
SHOPPER MARKETING RESEARCH<\/h3>\n<\/div><\/div><\/div><\/div>
The Growing Importance of Shopper Marketing Research<\/strong>\u00a0The splintering of the media market, the relentless introduction of new products and the growth in promotional spending have placed a spotlight on the tactical demands of turning \u201cshoppers\u201d walking the aisles into \u201cbuyers\u201d at checkout.<\/p>\n
Like many of our colleagues, we were doing shopper marketing research long before the term became popular. In our work, we focus on the consumer-centered aspects of the extended process.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
WE UNDERSTAND THE PROCESS \u2013 FROM BEGINNING TO END<\/h6>\n<\/div><\/div><\/div>
From Developing Promotional Offers to Improving Store Designs<\/strong>\u00a0We can help you explore the key consumer touch-points in the shopper marketing process \u2013 from the moment the shopping list begins to form in your consumer\u2019s minds to the moment when she or he enters the check-out line.<\/p>\n
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- We have done countless communications checks on pre-prints and promotional offers for major marketers.<\/li>\n
- We have helped to design in-store displays, navigational aids, at-shelf interrupters and improved pricing information.<\/li>\n
- We have worked on structuring promotional calendars and clarifying promotional language.<\/li>\n
- We have interviewed shoppers in-store as they worked through their list and discovered (or ignored!) new products and new displays.<\/li>\n
- We have helped major marketers re-design entire departments to improve traffic flow, enhance consumer engagement in the shopping experience and increase sales.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
MAP THE SHOPPING PROCESS<\/h6>\n<\/div><\/div><\/div>