{"id":230,"date":"2012-07-05T21:13:40","date_gmt":"2012-07-06T02:13:40","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=230"},"modified":"2023-08-30T16:31:57","modified_gmt":"2023-08-30T21:31:57","slug":"qualitative-purchase-process-modeling","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/qualitative-purchase-process-modeling\/","title":{"rendered":"Qualitative Purchase Process Modeling: q-PPM"},"content":{"rendered":"
\nWhat happens between the recognition of a need and the purchase of a product to fill that need\u2026?<\/h4>\n<\/blockquote>\n<\/div>
PURCHASE PROCESS MODELING: Q-PPM<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
MAPPING THE TRAIL THAT LEADS TO A PURCHASE<\/h6>\n<\/div><\/div><\/div>
The Surprising Search for Information & Options.<\/strong><\/p>\n
While some purchases are made purely on impulse at the checkout counter, most involve a staged process of information gathering and assessment \u2013 however untidy it may appear at first glance. Mapping the purchase process for a product or a service is a critical step in developing an effective marketing plan.<\/p>\n
When Should I Try to Reach My Customer?<\/strong>\u00a0Identifying the key stages of your customer\u2019s search and discovery process highlights those points where you can successfully intervene with a reinforcing branding message for a loyal customer, a promotional incentive for infrequent buyers, or a trial offer for potential new customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
GETTING FROM THE AWARERNESS OF A NEED TO THE PURCHASE OF A PRODUCT OF SERVICE TO MEET THAT NEED<\/h6>\n<\/div>