{"id":230,"date":"2012-07-05T21:13:40","date_gmt":"2012-07-06T02:13:40","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=230"},"modified":"2023-08-30T16:31:57","modified_gmt":"2023-08-30T21:31:57","slug":"qualitative-purchase-process-modeling","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/qualitative-purchase-process-modeling\/","title":{"rendered":"Qualitative Purchase Process Modeling: q-PPM"},"content":{"rendered":"

<\/div><\/div>
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What happens between the recognition of a need and the purchase of a product to fill that need\u2026?<\/h4>\n<\/blockquote>\n<\/div>

PURCHASE PROCESS MODELING: Q-PPM<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
MAPPING THE TRAIL THAT LEADS TO A PURCHASE<\/h6>\n<\/div><\/div><\/div>

The Surprising Search for Information & Options.<\/strong><\/p>\n

While some purchases are made purely on impulse at the checkout counter, most involve a staged process of information gathering and assessment \u2013 however untidy it may appear at first glance. Mapping the purchase process for a product or a service is a critical step in developing an effective marketing plan.<\/p>\n

When Should I Try to Reach My Customer?<\/strong>\u00a0Identifying the key stages of your customer\u2019s search and discovery process highlights those points where you can successfully intervene with a reinforcing branding message for a loyal customer, a promotional incentive for infrequent buyers, or a trial offer for potential new customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

GETTING FROM THE AWARERNESS OF A NEED TO THE PURCHASE OF A PRODUCT OF SERVICE TO MEET THAT NEED<\/h6>\n<\/div>
<\/a><\/span><\/div><\/div><\/div>

Mapping a Non-Linear Process.<\/strong>\u00a0As with our other structured interviewing protocols, q-PPM was developed in response to a particular client need and has been refined over time through new applications. It involves a sequence of projective probes and structured respondent tasks. But at its core, the concept is intentionally simple: map the steps involved from moving from awareness of a specific need (or opportunity) to the purchase of a specific product or service.<\/p>\n

For more information, and an example based on purchasing a new set of tires, click here to download a more complete description of q-PPM.<\/p>\n<\/div>

<\/a><\/span><\/div>

Download our
\nQUALITATIVE PURCHASE
\nPROCESS PDF<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":127,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nQualitative Purchase Process Modeling: q-PPM - Starpoint Consulting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/qualitative-purchase-process-modeling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative Purchase Process Modeling: q-PPM - Starpoint Consulting Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/qualitative-purchase-process-modeling\/\" \/>\n<meta property=\"og:site_name\" content=\"Starpoint Consulting Group\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T21:31:57+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/qualitative-purchase-process-modeling\/\",\"url\":\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/qualitative-purchase-process-modeling\/\",\"name\":\"Qualitative Purchase Process Modeling: q-PPM - 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