{"id":234,"date":"2012-07-05T21:14:25","date_gmt":"2012-07-06T02:14:25","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=234"},"modified":"2023-08-30T16:24:15","modified_gmt":"2023-08-30T21:24:15","slug":"brand-identity-mapping","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/brand-identity-mapping\/","title":{"rendered":"Brand Personality Mapping"},"content":{"rendered":"
\nFrom the consumer\u2019s perspective, what are our brand\u2019s distinctive personality traits and how do they position us relative to our competitors\u2026?\u00a0\u2013 Marketing Manager, Luxury Import Marketing Group<\/cite><\/h4>\n<\/blockquote>\n<\/div>
BRAND PERSONALITY MAPPING<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
DENTIFYING THE METAPHORS THAT DEFINE THE BRAND<\/h6>\n<\/div><\/div><\/div>
Products have attributes. Brands have character.<\/strong><\/p>\n
The metaphorical web that sustains a brand\u2019s character, and shapes the nature of its relationship with its core consumers, is arguably the brand\u2019s most valuable asset. Properly managed, those traits are both unique to the brand, and will outlast the inevitable changes in packaging, product formulation, technology or social trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div>