{"id":238,"date":"2012-07-05T21:15:03","date_gmt":"2012-07-05T21:15:03","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=238"},"modified":"2023-08-30T16:49:07","modified_gmt":"2023-08-30T21:49:07","slug":"automotive","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/","title":{"rendered":"Automotive"},"content":{"rendered":"
\n“I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.” \u2013 Roland Barthes<\/cite><\/h4>\n<\/blockquote>\n<\/div>
AUTOMOTIVE<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
A PASSION THAT NEVER FADES<\/h6>\n<\/div><\/div><\/div>
We have been fortunate to work with high-profile automotive clients for more than 20 years. Here are a few examples of our engagements:<\/p>\n
Automotive brands & vehicles<\/strong><\/p>\n
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- Advertising development and copy assessment.<\/li>\n
- Model and brand positioning explorations.<\/li>\n
- New model clinics, both traditional and exploratory.<\/li>\n
- Vehicle concept explorations and prototype assessments.<\/li>\n
- In-depth qualitative studies of segment attitudes, opinions & lifestyle preferences.<\/li>\n
- Quantitative profiles of segment demographics & psychograpics.<\/li>\n<\/ul>\n
Automotive services:<\/strong><\/p>\n
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- Brand positioning concept assessments.<\/li>\n
- Advertising development & copy assessment.<\/li>\n
- Assessment of promotional tie-ins and celebrity endorsements.<\/li>\n
- Purchase Process Analysis.<\/li>\n
- Employee focus groups.<\/li>\n<\/ul>\n
Automotive aftermarket products:<\/strong><\/p>\n
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- New product development.<\/li>\n
- Advertising concept development & copy assessment.<\/li>\n
- Packaging design & assessment.<\/li>\n<\/ul>\n<\/div>
EXAMPLE CLIENTS<\/h3>\n<\/div><\/div><\/div><\/div>
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- Audi of America<\/strong>\u00a0Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations; sales associate focus groups.<\/li>\n
- Volkswagen of America<\/strong>\u00a0Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations.<\/li>\n
- Ford Motors<\/strong>\u00a0Truck owner lifestyle exploration \u2013 in-depth qualitative.<\/li>\n
- General Motors<\/strong>\u00a0(media planning) Truck owner media preferences; online qualitative studies of bloggers.<\/li>\n
- Toyota Motor Sales<\/strong>\u00a0New model clinic; user needs qualitative for design brief.<\/li>\n
- Nissan North America<\/strong>\u00a0Prototype vehicle assessment.<\/li>\n
- Car Men, DE<\/strong>\u00a0Design \u201cDNA\u201d exploration for Mazda.<\/li>\n
- NTB<\/strong>\u00a0Brand positioning explorations; assessment of promotional concepts; copy assessments.<\/li>\n
- Sears Automotive<\/strong>\u00a0Brand positioning explorations; copy assessment; employee focus groups.<\/li>\n
- Tuffy Auto Centers<\/strong>\u00a0Brand positioning exploration.<\/li>\n
- DieHard<\/strong>\u00a0Advertising concept explorations; new product concept explorations; brand extension assessment.<\/li>\n
- Gold Eagle<\/strong>\u00a0New product concept assessments; advertising assessments; packaging concept assessments.<\/li>\n<\/ul>\n
<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":67,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\n
Automotive - Starpoint Consulting Group<\/title>\n\n\n\n\n\n\n\n\n\n\t\n