{"id":238,"date":"2012-07-05T21:15:03","date_gmt":"2012-07-05T21:15:03","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=238"},"modified":"2023-08-30T16:49:07","modified_gmt":"2023-08-30T21:49:07","slug":"automotive","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/","title":{"rendered":"Automotive"},"content":{"rendered":"

<\/div><\/div>
\n

“I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.” \u2013 Roland Barthes<\/cite><\/h4>\n<\/blockquote>\n<\/div>

AUTOMOTIVE<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
A PASSION THAT NEVER FADES<\/h6>\n<\/div><\/div><\/div>

We have been fortunate to work with high-profile automotive clients for more than 20 years. Here are a few examples of our engagements:<\/p>\n

Automotive brands & vehicles<\/strong><\/p>\n

    \n
  • Advertising development and copy assessment.<\/li>\n
  • Model and brand positioning explorations.<\/li>\n
  • New model clinics, both traditional and exploratory.<\/li>\n
  • Vehicle concept explorations and prototype assessments.<\/li>\n
  • In-depth qualitative studies of segment attitudes, opinions & lifestyle preferences.<\/li>\n
  • Quantitative profiles of segment demographics & psychograpics.<\/li>\n<\/ul>\n

    Automotive services:<\/strong><\/p>\n

      \n
    • Brand positioning concept assessments.<\/li>\n
    • Advertising development & copy assessment.<\/li>\n
    • Assessment of promotional tie-ins and celebrity endorsements.<\/li>\n
    • Purchase Process Analysis.<\/li>\n
    • Employee focus groups.<\/li>\n<\/ul>\n

      Automotive aftermarket products:<\/strong><\/p>\n

        \n
      • New product development.<\/li>\n
      • Advertising concept development & copy assessment.<\/li>\n
      • Packaging design & assessment.<\/li>\n<\/ul>\n<\/div>

        EXAMPLE CLIENTS<\/h3>\n<\/div><\/div><\/div><\/div>
          \n
        • Audi of America<\/strong>\u00a0Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations; sales associate focus groups.<\/li>\n
        • Volkswagen of America<\/strong>\u00a0Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations.<\/li>\n
        • Ford Motors<\/strong>\u00a0Truck owner lifestyle exploration \u2013 in-depth qualitative.<\/li>\n
        • General Motors<\/strong>\u00a0(media planning) Truck owner media preferences; online qualitative studies of bloggers.<\/li>\n
        • Toyota Motor Sales<\/strong>\u00a0New model clinic; user needs qualitative for design brief.<\/li>\n
        • Nissan North America<\/strong>\u00a0Prototype vehicle assessment.<\/li>\n
        • Car Men, DE<\/strong>\u00a0Design \u201cDNA\u201d exploration for Mazda.<\/li>\n
        • NTB<\/strong>\u00a0Brand positioning explorations; assessment of promotional concepts; copy assessments.<\/li>\n
        • Sears Automotive<\/strong>\u00a0Brand positioning explorations; copy assessment; employee focus groups.<\/li>\n
        • Tuffy Auto Centers<\/strong>\u00a0Brand positioning exploration.<\/li>\n
        • DieHard<\/strong>\u00a0Advertising concept explorations; new product concept explorations; brand extension assessment.<\/li>\n
        • Gold Eagle<\/strong>\u00a0New product concept assessments; advertising assessments; packaging concept assessments.<\/li>\n<\/ul>\n

           <\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":67,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nAutomotive - Starpoint Consulting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automotive - Starpoint Consulting Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/\" \/>\n<meta property=\"og:site_name\" content=\"Starpoint Consulting Group\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T21:49:07+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/\",\"url\":\"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/\",\"name\":\"Automotive - Starpoint Consulting Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.starpointgroup.com\/#website\"},\"datePublished\":\"2012-07-05T21:15:03+00:00\",\"dateModified\":\"2023-08-30T21:49:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Category Experience\",\"item\":\"https:\/\/www.starpointgroup.com\/category-experience\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Automotive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.starpointgroup.com\/#website\",\"url\":\"https:\/\/www.starpointgroup.com\/\",\"name\":\"Starpoint Consulting Group\",\"description\":\"Marketing Consulting and Research Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.starpointgroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Automotive - Starpoint Consulting Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/","og_locale":"en_US","og_type":"article","og_title":"Automotive - Starpoint Consulting Group","og_url":"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/","og_site_name":"Starpoint Consulting Group","article_modified_time":"2023-08-30T21:49:07+00:00","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/","url":"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/","name":"Automotive - Starpoint Consulting Group","isPartOf":{"@id":"https:\/\/www.starpointgroup.com\/#website"},"datePublished":"2012-07-05T21:15:03+00:00","dateModified":"2023-08-30T21:49:07+00:00","breadcrumb":{"@id":"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.starpointgroup.com\/category-experience\/automotive\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.starpointgroup.com\/category-experience\/automotive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Category Experience","item":"https:\/\/www.starpointgroup.com\/category-experience\/"},{"@type":"ListItem","position":2,"name":"Automotive"}]},{"@type":"WebSite","@id":"https:\/\/www.starpointgroup.com\/#website","url":"https:\/\/www.starpointgroup.com\/","name":"Starpoint Consulting Group","description":"Marketing Consulting and Research Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.starpointgroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages\/238"}],"collection":[{"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/comments?post=238"}],"version-history":[{"count":8,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages\/238\/revisions"}],"predecessor-version":[{"id":1703,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages\/238\/revisions\/1703"}],"up":[{"embeddable":true,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages\/67"}],"wp:attachment":[{"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/media?parent=238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}