{"id":240,"date":"2012-07-05T21:15:19","date_gmt":"2012-07-05T21:15:19","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=240"},"modified":"2023-08-30T16:49:57","modified_gmt":"2023-08-30T21:49:57","slug":"consumer-packaged-goods","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/category-experience\/consumer-packaged-goods\/","title":{"rendered":"Consumer Packaged Goods"},"content":{"rendered":"

<\/div><\/div>
\n

“CPG may look simple but \u2013 without a doubt\u00a0 \u2013\u00a0 it\u2019s the toughest assignment in marketing\u2026 “\u2013 Senior Advertising Executive<\/cite><\/h4>\n<\/blockquote>\n<\/div>

CONSUMER PACKAGED GOODS<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
RELEVANCE, DIFFERENTIATION & APPEAL<\/h6>\n<\/div><\/div><\/div>

During more than ten years of total emersion in packaged goods we worked on virtually every aspect of the business. Here are a few examples of typical engagements:<\/p>\n

    \n
  • Brand & product positioning: personal care; snack foods; household cleaning products; food storage.<\/li>\n
  • Brand extension and new product development.<\/li>\n
  • Strategy development for brand portfolio management.<\/li>\n
  • Advertising concept development & copy assessment.<\/li>\n
  • Communications assessment of promotional materials.<\/li>\n
  • Assistance with package development.<\/li>\n
  • Custom tracking and AA&U studies.<\/li>\n
  • Behavioral segmentation: personal care; salty snacks.<\/li>\n<\/ul>\n<\/div>

    EXAMPLE CLIENTS<\/h3>\n<\/div><\/div><\/div><\/div>
      \n
    • The Dial Corp<\/strong>\u00a0Brand positioning studies; advertising development & assessment; new product development; test market monitoring; brand\/product user segmentation studies; brand re-launch qualitative; new product concept explorations.<\/li>\n
    • Johnson & Johnson<\/strong>\u00a0New product concept exploration; expert ideation retreat.<\/li>\n
    • Ubiquity Snack Foods<\/strong>\u00a0Brand repositioning qualitative; new product concept explorations.<\/li>\n
    • Clients*<\/strong>\u00a0Brand positioning studies; new product concept development; new product concept screening; advertising strategy development; copy development qualitative.<\/li>\n<\/ul>\n

      *<\/strong>\u00a0\u00a0Several of our clients have asked to remain anonymous.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":67,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nConsumer Packaged Goods - Starpoint Consulting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.starpointgroup.com\/category-experience\/consumer-packaged-goods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Packaged Goods - Starpoint Consulting Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.starpointgroup.com\/category-experience\/consumer-packaged-goods\/\" \/>\n<meta property=\"og:site_name\" content=\"Starpoint Consulting Group\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T21:49:57+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.starpointgroup.com\/category-experience\/consumer-packaged-goods\/\",\"url\":\"https:\/\/www.starpointgroup.com\/category-experience\/consumer-packaged-goods\/\",\"name\":\"Consumer Packaged Goods - 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