{"id":242,"date":"2012-07-05T21:15:37","date_gmt":"2012-07-05T21:15:37","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=242"},"modified":"2023-08-30T16:50:44","modified_gmt":"2023-08-30T21:50:44","slug":"consumer-financial-services","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/category-experience\/consumer-financial-services\/","title":{"rendered":"Consumer Financial Services"},"content":{"rendered":"

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“I just want to know where my money is going\u2026” \u2013 Perplexed Female Head of Household<\/cite><\/h4>\n<\/blockquote>\n<\/div>

CONSUMER FINANCIAL SERVICES<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
SIMPLICITY, CLARITY & TRUST<\/h6>\n<\/div><\/div><\/div>

We have been talking with consumers about their household finances since the re-launch of a major consumer credit card in the late-80s. Since then we have worked in credit cards; consumer banking; desktop and online financial management tools; and insurance. Sometimes it pays to be persistent. Here are some examples of our work in this category\u2026<\/p>\n

    \n
  • Brand positioning and product\/service positioning.<\/li>\n
  • Brand identity and logo assessment.<\/li>\n
  • Concept development & testing for new products & services.<\/li>\n
  • Advertising concept development and copy assessment.<\/li>\n
  • Advertising tracking and customized AA&U studies.<\/li>\n
  • Behavioral segmentation and segment profile analyses.<\/li>\n
  • Assistance with design of direct mail pieces and related promotional efforts.<\/li>\n
  • GUI design assessment, feature optimization and usability assessments for personal financial management software and websites.<\/li>\n
  • Assessment of customer loyalty programs.<\/li>\n
  • Agent online qualitative and agent outreach initiatives<\/li>\n<\/ul>\n<\/div>

    EXAMPLE CLIENTS<\/h3>\n<\/div><\/div><\/div><\/div>
      \n
    • Wachovia Bank<\/strong>\u00a0Usability studies: online banking & bill pay, loan application process; customer service focus groups; advertising copy assessment; promotional concept explorations.<\/li>\n
    • Microsoft Money<\/strong>\u00a0Packaging development; user qualitative; GUI assessments; feature identification & optimization studies; new product explorations.<\/li>\n
    • Assurant Health<\/strong>\u00a0New policy feature development; individual and small business policy holder groups; agent online qualitative; new product ideation.<\/li>\n
    • Discover Card<\/strong>\u00a0Brand positioning studies; advertising strategy; copy assessment; new feature explorations.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":67,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nConsumer Financial Services - Starpoint Consulting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.starpointgroup.com\/category-experience\/consumer-financial-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Financial Services - 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