\n“Any sufficiently advanced technology is indistinguishable from\u00a0\u00a0\u00a0\u00a0 magic “\u2013 Arthur C. Clarke<\/cite><\/h4>\n<\/blockquote>\n<\/div>
CONSUMER TECHNOLOGY<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
HIGH TECH: THE NEW FRONTIER<\/h6>\n<\/div><\/div><\/div>
Once viewed as the exclusive sandbox for young, male geeks and office workers, the technology category has exploded to engage consumers across most demographic and life-stage segments. We were fortunate to start working in the field in the mid-90s and to have participated in the process ever since. Here are some examples of our work in this category\u2026<\/p>\n
Design & Usability<\/strong><\/p>\n
\n
- New product concept assessments.<\/li>\n
- Feature selection and feature set optimization studies.<\/li>\n
- Prototype design assessments \u2013 North America, Europe & Asia.<\/li>\n
- Usability studies: hardware prototypes, consumer software, websites.<\/li>\n<\/ul>\n
Target Identification<\/strong><\/p>\n
\n
- Proprietary panel studies of specific user groups.<\/li>\n
- Development of behavioral profiles to identify targets for new product concepts.<\/li>\n<\/ul>\n
New Product Development<\/strong>\u00a0We have been involved in multiple clean sheet design exercises for a well-known consumer technology company. In addition to generating several successful new products, these efforts produced two of our unique qualitative techniques for new product development:<\/p>\n
\n
- Qualitative Product Feature Optimization<\/a>\u00a0\u2013 a structured interviewing technique that is particularly helpful for \u201cclean sheet\u201d design exercises.<\/li>\n
- Qualitative Revealed Attribute Importance<\/a>\u00a0\u2013 a structured interviewing technique that identifies the product attributes and design features most likely to drive preference in a maturing subcategory.<\/li>\n<\/ul>\n<\/div>
EXAMPLE CLIENTS<\/h3>\n<\/div><\/div><\/div><\/div>
\n
- Hewlett-Packard<\/strong>\u00a0New product concept explorations; target identification & profiling analyses; new product development; prototype assessments; user needs studies.<\/li>\n
- Microsoft<\/strong>\u00a0New product concept explorations; target identification & profiling analyses; package development for consumer software products; feature optimization studies; software & website usability studies; user tracking studies.<\/li>\n
- US West\/Qwest<\/strong>\u00a0Cable & convergence studies; cable channel package studies; VOD assessment qualitative; online business listings exploration.<\/li>\n
- Imation<\/strong>\u00a0New product concept explorations.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":67,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\n
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