{"id":248,"date":"2012-07-05T21:16:33","date_gmt":"2012-07-05T21:16:33","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=248"},"modified":"2023-08-30T16:52:08","modified_gmt":"2023-08-30T21:52:08","slug":"home-improvement-diy","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/category-experience\/home-improvement-diy\/","title":{"rendered":"Home Improvement & DIY"},"content":{"rendered":"

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“We\u2019re not selling paint, we\u2019re showing people how they can transform their personal environments\u2026 We\u2019re not selling tools, we\u2019re empowering people to build something new, something distinctive, something they can call their own\u2026\u00a0 “\u2013 Home Improvement Category Manager<\/cite><\/h4>\n<\/blockquote>\n<\/div>

HOME IMPROVEMENT & DIY<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
THE PERSONAL TRANSFORMATION OF THE HOME<\/h6>\n<\/div><\/div><\/div>

We have more than 20 years\u2019 experience in the home improvement category including advertising, store design, private label branding and celebrity endorsements. Here is a short summary of our principal engagements\u2026<\/p>\n

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  • Advertising concept development & copy assessment.<\/li>\n
  • Brand identity: assessment of logo & packaging designs.<\/li>\n
  • Assessment of in-store signage, displays, navigational aids and pricing information.<\/li>\n
  • Development and assessment of promotional materials.<\/li>\n
  • Private label brand development: hand tools, power tools, paint, lawn & garden.<\/li>\n
  • New product development: hand & power tools.<\/li>\n
  • Provision of consumer feedback on spokesperson persona, use in displays and presentation in advertising campaigns.<\/li>\n
  • Consumer feedback on and tool department floor plan designs.<\/li>\n
  • Consumer feedback on satellite tool & hardware store designs.<\/li>\n
  • Shopper marketing analyses.<\/li>\n<\/ul>\n<\/div>

    EXAMPLE CLIENTS<\/h3>\n<\/div><\/div><\/div><\/div>
      \n
    • Craftsman Tools<\/strong>\u00a0Advertising concept assessment; copy assessment; new product concept assessment; assessment of display designs; spokesperson persona development & deployment qualitative; Craftsman Club & website user focus groups.<\/li>\n
    • Sears Hardware Stores<\/strong>\u00a0Advertising concept assessments; store design & layout studies; shopper marketing studies.<\/li>\n
    • Companion Tools<\/strong>\u00a0Logo & packaging development studies; new product assortment studies.<\/li>\n
    • WeatherBeater & EasyLiving Paints<\/strong>\u00a0Advertising concept assessments; labeling & packaging design assessments.<\/li>\n
    • Orchard Hardware<\/strong>\u00a0Store design & layout studies; shopper marketing studies.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":67,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nHome Improvement & DIY - Starpoint Consulting Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.starpointgroup.com\/category-experience\/home-improvement-diy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home Improvement & DIY - Starpoint Consulting Group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.starpointgroup.com\/category-experience\/home-improvement-diy\/\" \/>\n<meta property=\"og:site_name\" content=\"Starpoint Consulting Group\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T21:52:08+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.starpointgroup.com\/category-experience\/home-improvement-diy\/\",\"url\":\"https:\/\/www.starpointgroup.com\/category-experience\/home-improvement-diy\/\",\"name\":\"Home Improvement & DIY - 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