\n“We can\u2019t say enough good things about our clients. They\u2019ve given us the opportunity to grow, to experiment, and to get involved in some pretty exciting stuff. (And to pay our bills\u2026!) We wouldn\u2019t be here without them \u2026 “\u2013 StarPoint Consulting Group<\/cite><\/h4>\n<\/blockquote>\n<\/div>
OUR CLIENTS<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
AUTOMOTIVE<\/a><\/h6>\n<\/div><\/div><\/div>
Below is a partial list of our clients*\u2026<\/p>\n
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- Audi of America<\/strong>\u00a0Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations; sales associate focus groups.<\/li>\n
- Volkswagen of America<\/strong>\u00a0Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations.<\/li>\n
- Ford Motors<\/strong>\u00a0Truck owner lifestyle exploration \u2013 in-depth qualitative.<\/li>\n
- General Motors<\/strong>\u00a0(media planning) Truck owner media preferences; online qualitative studies of bloggers.<\/li>\n
- Toyota Motor Sales<\/strong>\u00a0New model clinic; user needs qualitative for design brief.<\/li>\n
- Nissan North America<\/strong>\u00a0Prototype vehicle assessment.<\/li>\n
- Car Men, DE<\/strong>\u00a0Design \u201cDNA\u201d exploration for Mazda.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
AUTOMOTIVE PARTS & SERVICES<\/a><\/h6>\n<\/div><\/div><\/div>
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- NTB<\/strong>\u00a0Brand positioning explorations; assessment of promotional concepts; copy assessments.<\/li>\n
- Sears Automotive<\/strong>\u00a0Brand positioning explorations; copy assessment; employee focus groups.<\/li>\n
- Tuffy Auto Centers\u00a0<\/strong>\u00a0Brand positioning exploration.<\/li>\n
- DieHard<\/strong>\u00a0Advertising concept explorations; new product concept explorations; brand extension assessment.<\/li>\n
- Gold Eagle<\/strong>\u00a0New product concept assessments; advertising assessments; packaging concept assessments.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
CONSUMER PACKAGED GOODS<\/a><\/h6>\n<\/div><\/div><\/div>
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- The Dial Corp<\/strong>\u00a0Brand positioning studies; advertising development & assessment; new product development; test market monitoring; brand\/product user segmentation studies; brand re-launch qualitative; new product concept explorations.<\/li>\n
- Johnson & Johnson<\/strong>\u00a0New product concept exploration; expert ideation retreat.<\/li>\n
- Ubiquity Snack Foods<\/strong>\u00a0<\/strong>Brand repositioning qualitative; new product concept explorations.<\/li>\n
- Clients*<\/strong>\u00a0Brand positioning studies; new product concept development; new product concept screening; advertising strategy development; copy development qualitative.<\/li>\n
- <\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
CONSUMER FINANCIAL SERVICES<\/a><\/h6>\n<\/div><\/div><\/div>
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- Wachovia Bank<\/strong>\u00a0Usability studies: online banking & bill pay, loan application process; customer service focus groups; advertising copy assessment; promotional concept explorations.<\/li>\n
- Microsoft Money<\/strong>\u00a0Packaging development; user qualitative; GUI assessments; feature identification & optimization studies; new product explorations.<\/li>\n
- Assurant Health<\/strong>\u00a0New policy feature development; individual and small business policy holder groups; agent online qualitative; new product ideation.<\/li>\n
- Discover Card<\/strong>\u00a0 Brand positioning studies; advertising strategy; copy assessment; new feature explorations.<\/li>\n<\/ul>\n
<\/p>\n<\/div><\/div><\/div><\/div><\/div>
CONSUMER TECHNOLOGY<\/a><\/h6>\n<\/div><\/div><\/div>
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- Hewlett-Packard<\/strong>\u00a0New product concept explorations; target identification & profiling analyses; new product development; prototype assessments; user needs studies.<\/li>\n
- Microsoft<\/strong>\u00a0New product concept explorations; target identification & profiling analyses; package development for consumer software products; feature optimization studies; software & website usability studies; user tracking studies.<\/li>\n
- US West\/Qwest<\/strong>\u00a0Cable & convergence studies; cable channel package studies; VOD assessment qualitative; online business listings exploration.<\/li>\n
- Imation<\/strong>\u00a0New product concept explorations.<\/li>\n<\/ul>\n
<\/p>\n<\/div><\/div><\/div><\/div><\/div>
HOME IMPROVEMENT<\/a><\/h6>\n<\/div><\/div><\/div>
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- Craftsman Tools<\/strong>\u00a0Advertising concept assessment; copy assessment; new product concept assessment; assessment of display designs; spokesperson persona development & deployment qualitative; Craftsman Club & website user focus groups.<\/li>\n
- Sears Hardware Stores<\/strong>\u00a0Advertising concept assessments; store design & layout studies; shopper marketing studies.<\/li>\n
- Companion Tools<\/strong>\u00a0Logo & packaging development studies; new product assortment studies.<\/li>\n
- WeatherBeater & EasyLiving Paints<\/strong>\u00a0Advertising concept assessments; labeling & packaging design assessments.<\/li>\n
- Orchard Hardware<\/strong>\u00a0Store design & layout studies; shopper marketing studies.<\/li>\n<\/ul>\n
<\/p>\n<\/div><\/div><\/div><\/div><\/div>