{"id":393,"date":"2012-07-12T22:26:27","date_gmt":"2012-07-12T22:26:27","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=393"},"modified":"2023-08-30T16:39:42","modified_gmt":"2023-08-30T21:39:42","slug":"usability-research","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/research-capabilities\/qualitative-research-services\/usability-research\/","title":{"rendered":"User Experience Research (UX)"},"content":{"rendered":"

\"Using<\/a><\/span><\/div><\/div><\/div>

“The joy of an early release lasts but a short time. The bitterness of an unusable system lasts for years.”\u2013 Anonymous<\/cite><\/h4>\n<\/div>

USER EXPERIENCE RESEARCH (UX)<\/h3>\n<\/div><\/div><\/div><\/div>

Designs that Explain Themselves<\/strong>\u00a0Designing an engaging and gracefully interactive user interface is hard work \u2013 but smoothing out the user experience doesn\u2019t have to be. Like other forms of qualitative com-checks, a qualitative user experience assessment is a quick, inexpensive method for identifying \u2013 and correcting \u2013 the subtle miscues and hidden flaws in an otherwise great design. Through a series of short one-on-one interviews, using a prototype of your interface or a model of your device as the stimulus, we can quickly determine whether the target user understands the features, functions and controls offered by your design.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

INVOLVE THE USER IN YOUR DESIGN PROCESS<\/h6>\n<\/div><\/div><\/div>

Let the User Initiate the Exploration<\/strong>\u00a0Our usability assessments are generally based on a pre-determined set of tasks and activities that we establish in consultation with you and your design team. The initial task, however, is to let the intended user follow their own instincts and see where they take us. Initially, we want to know:<\/p>\n