{"id":65,"date":"2012-06-20T21:09:37","date_gmt":"2012-06-20T21:09:37","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=65"},"modified":"2023-08-30T16:19:15","modified_gmt":"2023-08-30T21:19:15","slug":"research-capabilities","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/research-capabilities\/","title":{"rendered":"Research Capabilities"},"content":{"rendered":"

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OBSERVATION<\/h6>\n<\/div>

We are an evidenced-based marketing consultancy. Observation is our starting point and we are equally comfortable with qualitative and quantitative research approaches.<\/p>\n<\/div>

OUR UNIQUE CAPABILITIES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
INNOVATIVE APPROACHES TO SOLVING UNIQUE CLIENT CHALLENGES<\/h6>\n<\/div><\/div><\/div>

Sometimes There\u2019s A Better Approach\u2026<\/strong>\u00a0Most major research suppliers have big panels and sophisticated online tools but limited flexibility with research design and client staffing. If your problem doesn\u2019t fit within one of their standardized approaches, you may be left with an awkward compromise.<\/p>\n<\/div><\/div><\/div>

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We have much greater flexibility and are prepared to design or develop an approach that is uniquely suited to address your marketing challenges. In fact, if there\u2019s one area where we consistently outshine the competition, it\u2019s in the design and implementation of innovative approaches that solve unique client challenges.<\/p>\n

To learn more about our unique research capabilities,\u00a0click here\u2026<\/a><\/p>\n<\/div>

QUALITATIVE RESEARCH SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
KEEP IT INTERESTING AND GET TO THE POINT. QUICKLY.<\/h6>\n<\/div><\/div><\/div>

Qualitative That Engages & Inspires<\/strong>. At StarPoint, many of us were trained in an environment where we had 30 seconds or less to make our case, so we understand the need to keep it interesting and get to the point. We keep our qualitative projects interesting in the field with original approaches and imaginative tasks. We make them interesting and actionable on the back end by focusing on the key insights and their implications for actionable next steps.<\/p>\n

To learn more here about our approach to qualitative research,\u00a0click here \u2026<\/a><\/p>\n<\/div><\/div><\/div>

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QUANTITATIVE RESEARCH SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
WE FOCUS ON THE QUALITY OF THE RESEARCH DESIGN AND THE USABILITY OF THE RECOMMENDATIONS<\/h6>\n<\/div><\/div><\/div>

Quick & Cheap<\/strong>? The dual promise of most web-based research boils down to a quick turn-around at a substantial savings over previous data collection methods. But what you gain in speed and reduced cost for data collection you may quickly lose in sample quality and analytic finesse.<\/p>\n<\/div><\/div><\/div>

<\/span><\/div><\/div><\/div><\/div>

Let\u2019s Do It Right<\/strong>\u2026 We obsess about sample quality, and every other aspect of the research design. We have a wealth of experience in every phase of quantitative research, from sample specifications and questionnaire design, through statistical analyses and \u2013 ultimately \u2013 the presentation of actionable recommendations.<\/p>\n

To learn more about our approach to quantitative research,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nResearch Capabilities - Starpoint Consulting Group<\/title>\n<meta name=\"description\" content=\"Research Capabilities. Observation is our starting point. We are equally comfortable with qualitative & quantitative research approaches. 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