PRINCIPAL AREAS OF ENGAGEMENT \u2026<\/h3>\n<\/div><\/div><\/div><\/div>We have extensive experience in each of the following categories.<\/p>\n<\/div>
AUTOMOTIVE<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\u00a0A PASSION THAT NEVER FADES<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>Advertising, new model launches & aftermarket services: we\u2019ve worked on almost every aspect of the business.<\/p>\n
For more details,\u00a0click here \u2026<\/a><\/p>\n<\/div><\/div><\/div>![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/automotive.jpg\" "\\"automotive\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>CONSUMER PACKAGED GOODS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>RELEVANCE, DIFFERENTIATION & APPEAL<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>A big chunk of our early professional careers was devoted entirely to promoting the leading brands of personal care products, snack foods, breakfast cereals and household cleaning products.<\/p>\n
For more details,\u00a0click here \u2026<\/a><\/p>\n<\/div><\/div><\/div>![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/consumer-packaged-goods.jpg\" "\\"consumer-packaged-goods\\"")
<\/span><\/div><\/div><\/div><\/div>CONSUMER FINANCIAL SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>SIMPLICITY, CLARITY & TRUST<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>After more than 20 years of experience in this field, we have learned a lot about how consumers wrestle with the financial issues that affect both their spending habits and their sense of personal well-being.<\/p>\n
For more information,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div>![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/consumer-financial-services.jpg\" "\\"consumer-financial-services\\"")
<\/span><\/div><\/div><\/div><\/div>CONSUMER TECHNOLOGY<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>HIGH TECH: THE NEW FRONTIER<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>We began working with the major consumer technology companies in the mid-90s. While much of our experience has centered on new products, we also have been involved with optimizing the feature sets and GUI designs for several software products and online information services.<\/p>\n
For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div>![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/consumer-technology.jpg\" "\\"consumer-technology\\"")
<\/span><\/div><\/div><\/div><\/div>HOME IMPROVEMENT & DIY<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>THE PERSONAL TRANSFORMATION OF THE HOME<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>Our experience in the home improvement category began with the development of flagship advertising for one of the North America\u2019s largest retailers. This retail giant excelled at marketing its private label tools, appliances, paint and lawn & garden products \u2013 and we were deeply involved in all of it.<\/p>\n
For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div>![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/home-improvement-diy.jpg\" "\\"home-improvement-diy\\"")
<\/span><\/div><\/div><\/div><\/div>QUICK-SERVE RESTAURANTS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>PERCEIVED VALUE AND THE CUSTOMER EXPERIENCE<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>QSR hasn\u2019t always been on our menu, but it has been our main dish for two extended periods during which we worked on everything from brand positioning to local market promotions.<\/p>\n
For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div>
We have extensive experience in each of the following categories.<\/p>\n<\/div>
AUTOMOTIVE<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\u00a0A PASSION THAT NEVER FADES<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>Advertising, new model launches & aftermarket services: we\u2019ve worked on almost every aspect of the business.<\/p>\n
For more details,\u00a0click here \u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>CONSUMER PACKAGED GOODS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>RELEVANCE, DIFFERENTIATION & APPEAL<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>A big chunk of our early professional careers was devoted entirely to promoting the leading brands of personal care products, snack foods, breakfast cereals and household cleaning products.<\/p>\n
For more details,\u00a0click here \u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>CONSUMER FINANCIAL SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>SIMPLICITY, CLARITY & TRUST<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>After more than 20 years of experience in this field, we have learned a lot about how consumers wrestle with the financial issues that affect both their spending habits and their sense of personal well-being.<\/p>\n
For more information,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>CONSUMER TECHNOLOGY<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>HIGH TECH: THE NEW FRONTIER<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>We began working with the major consumer technology companies in the mid-90s. While much of our experience has centered on new products, we also have been involved with optimizing the feature sets and GUI designs for several software products and online information services.<\/p>\n
For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>HOME IMPROVEMENT & DIY<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>THE PERSONAL TRANSFORMATION OF THE HOME<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>Our experience in the home improvement category began with the development of flagship advertising for one of the North America\u2019s largest retailers. This retail giant excelled at marketing its private label tools, appliances, paint and lawn & garden products \u2013 and we were deeply involved in all of it.<\/p>\n
For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>QUICK-SERVE RESTAURANTS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>PERCEIVED VALUE AND THE CUSTOMER EXPERIENCE<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>QSR hasn\u2019t always been on our menu, but it has been our main dish for two extended periods during which we worked on everything from brand positioning to local market promotions.<\/p>\n
For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div>
\u00a0A PASSION THAT NEVER FADES<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>Advertising, new model launches & aftermarket services: we\u2019ve worked on almost every aspect of the business.<\/p>\n
For more details,\u00a0click here \u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>CONSUMER PACKAGED GOODS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>RELEVANCE, DIFFERENTIATION & APPEAL<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>A big chunk of our early professional careers was devoted entirely to promoting the leading brands of personal care products, snack foods, breakfast cereals and household cleaning products.<\/p>\n
For more details,\u00a0click here \u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>CONSUMER FINANCIAL SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>SIMPLICITY, CLARITY & TRUST<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>After more than 20 years of experience in this field, we have learned a lot about how consumers wrestle with the financial issues that affect both their spending habits and their sense of personal well-being.<\/p>\n
For more information,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>CONSUMER TECHNOLOGY<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>HIGH TECH: THE NEW FRONTIER<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>We began working with the major consumer technology companies in the mid-90s. While much of our experience has centered on new products, we also have been involved with optimizing the feature sets and GUI designs for several software products and online information services.<\/p>\n
For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>HOME IMPROVEMENT & DIY<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>THE PERSONAL TRANSFORMATION OF THE HOME<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>Our experience in the home improvement category began with the development of flagship advertising for one of the North America\u2019s largest retailers. This retail giant excelled at marketing its private label tools, appliances, paint and lawn & garden products \u2013 and we were deeply involved in all of it.<\/p>\n
For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>QUICK-SERVE RESTAURANTS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>PERCEIVED VALUE AND THE CUSTOMER EXPERIENCE<\/a><\/h6>\n<\/h5>\n<\/div><\/div><\/div>QSR hasn\u2019t always been on our menu, but it has been our main dish for two extended periods during which we worked on everything from brand positioning to local market promotions.<\/p>\n
For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div>
Advertising, new model launches & aftermarket services: we\u2019ve worked on almost every aspect of the business.<\/p>\n
For more details,\u00a0click here \u2026<\/a><\/p>\n<\/div><\/div><\/div> A big chunk of our early professional careers was devoted entirely to promoting the leading brands of personal care products, snack foods, breakfast cereals and household cleaning products.<\/p>\n For more details,\u00a0click here \u2026<\/a><\/p>\n<\/div><\/div><\/div> After more than 20 years of experience in this field, we have learned a lot about how consumers wrestle with the financial issues that affect both their spending habits and their sense of personal well-being.<\/p>\n For more information,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div> We began working with the major consumer technology companies in the mid-90s. While much of our experience has centered on new products, we also have been involved with optimizing the feature sets and GUI designs for several software products and online information services.<\/p>\n For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div> Our experience in the home improvement category began with the development of flagship advertising for one of the North America\u2019s largest retailers. This retail giant excelled at marketing its private label tools, appliances, paint and lawn & garden products \u2013 and we were deeply involved in all of it.<\/p>\n For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div> QSR hasn\u2019t always been on our menu, but it has been our main dish for two extended periods during which we worked on everything from brand positioning to local market promotions.<\/p>\n For additional details,\u00a0click here\u2026<\/a><\/p>\n<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>CONSUMER PACKAGED GOODS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
RELEVANCE, DIFFERENTIATION & APPEAL<\/a><\/h6>\n
<\/h5>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div>CONSUMER FINANCIAL SERVICES<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
SIMPLICITY, CLARITY & TRUST<\/a><\/h6>\n
<\/h5>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div>CONSUMER TECHNOLOGY<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
HIGH TECH: THE NEW FRONTIER<\/a><\/h6>\n
<\/h5>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div>HOME IMPROVEMENT & DIY<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
THE PERSONAL TRANSFORMATION OF THE HOME<\/a><\/h6>\n
<\/h5>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div><\/div>QUICK-SERVE RESTAURANTS<\/a><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
PERCEIVED VALUE AND THE CUSTOMER EXPERIENCE<\/a><\/h6>\n
<\/h5>\n<\/div><\/div><\/div>
![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/quick-serve-restaurants.jpg\" "\\"quick-serve-restaurants\\"")
<\/span><\/div><\/div><\/div><\/div>![](\"http:\/\/www.starpointgroup.com\/wp-content\/uploads\/2023\/08\/retail.jpg\" "\\"retail\\"")
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