{"id":943,"date":"2014-01-28T12:17:50","date_gmt":"2014-01-28T18:17:50","guid":{"rendered":"http:\/\/starpointgroup.com\/?page_id=943"},"modified":"2023-08-30T16:27:11","modified_gmt":"2023-08-30T21:27:11","slug":"contingent-content-analysis-q-cca","status":"publish","type":"page","link":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/","title":{"rendered":"Contingent Content Analysis: q-CCA"},"content":{"rendered":"

<\/div><\/div>
\n

Our website\u2019s users say they can\u2019t find what they\u2019re looking for because the category headings in our navigation bar don\u2019t clearly communicate the list of sub-topics found under each one\u2026\u00a0\u2013 Site Manager, Leading Software Development Firm<\/cite><\/h4>\n<\/blockquote>\n<\/div>

CONTINGENT CONTENT ANALYSIS: Q-CCA<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
MENU CLARITY AND USER EXPERIENCE (UX) RATINGS<\/h6>\n<\/div><\/div><\/div>

Most intelligent devices, software programs and websites rely on multi-level menus of functions, content and settings as a central element of the user interface. The perceived simplicity of the menu structure, and the ease of interpretation of the menu\u2019s choices, directly affects both the site\u2019s or device\u2019s usability and its ratings of user experience.<\/p>\n

Designing an effective menu is a difficult challenge: the design team faces a demanding trade-off between the economy of choices offered and the clarity of the options presented\u2026<\/p>\n<\/div><\/div><\/div><\/div><\/div>

CARD SORTS AND DIAGNOSTIC MAPPING<\/h6>\n<\/div>
\"Using<\/a><\/span><\/div><\/div><\/div>

Contingent Content Analysis (q-CCA) was developed as a method for visually demonstrating the relative strengths and weaknesses of a menu-driven function or content classification system. A card sort process paired with a graphic analysis of users\u2019 choices quickly reveals which headings are effectively communicating the full array of their second level options, and which headings are creating confusion or causing problems of interpretation\u2026<\/p>\n

An article providing a full description of our Contingent Content Analysis technique appeared in the\u00a0January 2014 issue of Quirk\u2019s Marketing Research Review<\/a>. Download a copy of the article below:<\/p>\n<\/div>

<\/a><\/span><\/div>

Download our Contingent
\nContent Analysis PDF<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":127,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"\nContingent Content Analysis: q-CCA - Starpoint Consulting Group<\/title>\n<meta name=\"description\" content=\"Contingent Content Analysis: q-CCA. Designing effective menu. Design team faces demanding trade-off between economy of choices offered & clarity of options.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contingent Content Analysis: q-CCA - Starpoint Consulting Group\" \/>\n<meta property=\"og:description\" content=\"Contingent Content Analysis: q-CCA. Designing effective menu. Design team faces demanding trade-off between economy of choices offered & clarity of options.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/\" \/>\n<meta property=\"og:site_name\" content=\"Starpoint Consulting Group\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-30T21:27:11+00:00\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/\",\"url\":\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/\",\"name\":\"Contingent Content Analysis: q-CCA - Starpoint Consulting Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.starpointgroup.com\/#website\"},\"datePublished\":\"2014-01-28T18:17:50+00:00\",\"dateModified\":\"2023-08-30T21:27:11+00:00\",\"description\":\"Contingent Content Analysis: q-CCA. Designing effective menu. Design team faces demanding trade-off between economy of choices offered & clarity of options.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Research Capabilities\",\"item\":\"https:\/\/www.starpointgroup.com\/research-capabilities\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Unique Capabilities\",\"item\":\"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Contingent Content Analysis: q-CCA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.starpointgroup.com\/#website\",\"url\":\"https:\/\/www.starpointgroup.com\/\",\"name\":\"Starpoint Consulting Group\",\"description\":\"Marketing Consulting and Research Services\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.starpointgroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contingent Content Analysis: q-CCA - Starpoint Consulting Group","description":"Contingent Content Analysis: q-CCA. Designing effective menu. Design team faces demanding trade-off between economy of choices offered & clarity of options.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/","og_locale":"en_US","og_type":"article","og_title":"Contingent Content Analysis: q-CCA - Starpoint Consulting Group","og_description":"Contingent Content Analysis: q-CCA. Designing effective menu. Design team faces demanding trade-off between economy of choices offered & clarity of options.","og_url":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/","og_site_name":"Starpoint Consulting Group","article_modified_time":"2023-08-30T21:27:11+00:00","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/","url":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/","name":"Contingent Content Analysis: q-CCA - Starpoint Consulting Group","isPartOf":{"@id":"https:\/\/www.starpointgroup.com\/#website"},"datePublished":"2014-01-28T18:17:50+00:00","dateModified":"2023-08-30T21:27:11+00:00","description":"Contingent Content Analysis: q-CCA. Designing effective menu. Design team faces demanding trade-off between economy of choices offered & clarity of options.","breadcrumb":{"@id":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/contingent-content-analysis-q-cca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Research Capabilities","item":"https:\/\/www.starpointgroup.com\/research-capabilities\/"},{"@type":"ListItem","position":2,"name":"Our Unique Capabilities","item":"https:\/\/www.starpointgroup.com\/research-capabilities\/our-unique-capabilities\/"},{"@type":"ListItem","position":3,"name":"Contingent Content Analysis: q-CCA"}]},{"@type":"WebSite","@id":"https:\/\/www.starpointgroup.com\/#website","url":"https:\/\/www.starpointgroup.com\/","name":"Starpoint Consulting Group","description":"Marketing Consulting and Research Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.starpointgroup.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages\/943"}],"collection":[{"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/comments?post=943"}],"version-history":[{"count":4,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages\/943\/revisions"}],"predecessor-version":[{"id":1681,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages\/943\/revisions\/1681"}],"up":[{"embeddable":true,"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/pages\/127"}],"wp:attachment":[{"href":"https:\/\/www.starpointgroup.com\/wp-json\/wp\/v2\/media?parent=943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}