{"id":1131,"date":"2015-08-11T10:03:32","date_gmt":"2015-08-11T15:03:32","guid":{"rendered":"http:\/\/starpointgroup.com\/?p=1131"},"modified":"2023-09-07T12:19:35","modified_gmt":"2023-09-07T17:19:35","slug":"fashion-marketing-qualitative-research","status":"publish","type":"post","link":"https:\/\/www.starpointgroup.com\/fashion-marketing-qualitative-research\/","title":{"rendered":"Moving from quantitative clues to qualitative insights in the fashion industry."},"content":{"rendered":"
Moving from quantitative clues to qualitative insights in the fashion industry. An industry insider offers her viewpoint\u2026<\/p>\n
This is the third posting in our series of comments about the current status of qualitative research as a tool for marketing and advertising. <\/em><\/p>\n We are primarily a quantitative shop but we often we find it helps to use qualitative approaches to triangulate something we\u2019ve found via a quantitative approach. For example:<\/p>\n I also can think of several areas where qualitative is useful for gaining insights that we probably wouldn\u2019t have been able to obtain via quantitative methods. Here are a few examples that quickly come to mind:<\/p>\n So, in response to your initial question: \u201cIs qualitative research dead?\u201d No \u2013 not really. We have other tools we use routinely to sketch out the big picture, but we still use qualitative research selectively to fill in the blank parts of the canvas and to add texture and color. For our business, qualitative is still very useful \u2013 but we use it selectively.<\/p>\n Sr. Manager of Insights and Analytics for a large fashion apparel retailer<\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" We are primarily a quantitative shop but we often we find it helps to use qualitative approaches to triangulate something we\u2019ve found via a quantitative approach. <\/p>\n","protected":false},"author":1,"featured_media":1134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,7,4],"tags":[],"yoast_head":"\n\n
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