Jerry Cole entered the marketing field in the mid-80s by joining one of the Midwest’s largest and best known advertising agencies. It was a fabulous experience: a long list of great clients, an endless menu of challenging assignments that have led to a continuing collaboration with some of the best minds in marketing. Ten years later he launched his consulting career with engagements from fantastic clients like Audi, Volkswagen, Hewlett-Packard, Microsoft and Sears.
Jerry successfully combines the creative with the analytic aspects of the marketing profession. He has written publications on research methods and has won awards for both copywriting and for the development of highly effective marketing strategies.
Before entering the marketing field, Jerry worked at a well-known, university-based, social science research institute where he pursued a dual-track career of NSF-funded research on domestic policy issues combined with budget and policy analyses for several of the Specialized Agencies of the United Nations System. For over three years Jerry was based in Paris where he directed an international study of research management practices for UNESCO.