Multiple Techniques We have multiple approaches conducting research in support of a design/creative brief:
- For clean sheet design projects, we have developed a specific technique, q-PFO, that encourages potential users to generate a conceptual model of their “ideal” product while imposing realistic constraints on resources and product cost. (Link to q-PFO)
- For updates, new versions or new models of existing products & services, we recommend an in-depth competitive assessment of both the client’s product and its perceived main competitors. We focus on attribute/benefit delivery, usability/functionality and overall appeal.
- Design objective research can be performed via on-site observations (in-home, in office, in car, etc.), a series of shop-alongs or in-store interviews, or a specifically designed product clinic – the choice depending on the project requirements.
A Joint Workshop As a final step we conduct an interactive workshop with the client product development team to explain our findings and to highlight the specific user comments or behaviors that underlay them. Working together we frame the design/creative brief.
Please contact us for additional information.