Consumer Technology

Any sufficiently advanced technology is indistinguishable from     magic – Arthur C. Clarke




Once viewed as the exclusive sandbox for young, male geeks and office workers, the technology category has exploded to engage consumers across most demographic and life-stage segments. We were fortunate to start working in the field in the mid-90s and to have participated in the process ever since. Here are some examples of our work in this category…

Design & Usability

  • New product concept assessments.
  • Feature selection and feature set optimization studies.
  • Prototype design assessments – North America, Europe & Asia.
  • Usability studies: hardware prototypes, consumer software, websites.

Target Identification

  • Proprietary panel studies of specific user groups.
  • Development of behavioral profiles to identify targets for new product concepts.

New Product Development We have been involved in multiple clean sheet design exercises for a well-known consumer technology company. In addition to generating several successful new products, these efforts produced two of our unique qualitative techniques for new product development:

Example Clients

  • Hewlett-Packard New product concept explorations; target identification & profiling analyses; new product development; prototype assessments; user needs studies.
  • Microsoft New product concept explorations; target identification & profiling analyses; package development for consumer software products; feature optimization studies; software & website usability studies; user tracking studies.
  • US West/Qwest Cable & convergence studies; cable channel package studies; VOD assessment qualitative; online business listings exploration.
  • Imation New product concept explorations.