Preference Shifts Following New Information. Our qualitative approaches emulates a form of conjoint measurement by asking consumers to indicate their preference among competing products following exposure to specific blocks of product information.
The central metaphor for q-RAI is a simulated shopping experience at shelf. The focus of the analysis is to observe how preference among competing products changes with the introduction of new information.
For more information, and an example based on the choice among early photo printers, click here to download a more complete description of q-RAI.
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