I just want to know where my money is going… – Perplexed Female Head of Household
CONSUMER FINANCIAL SERVICES
SIMPLICITY, CLARITY & TRUST
We have been talking with consumers about their household finances since the re-launch of a major consumer credit card in the late-80s. Since then we have worked in credit cards; consumer banking; desktop and online financial management tools; and insurance. Sometimes it pays to be persistent. Here are some examples of our work in this category…
- Brand positioning and product/service positioning.
- Brand identity and logo assessment.
- Concept development & testing for new products & services.
- Advertising concept development and copy assessment.
- Advertising tracking and customized AA&U studies.
- Behavioral segmentation and segment profile analyses.
- Assistance with design of direct mail pieces and related promotional efforts.
- GUI design assessment, feature optimization and usability assessments for personal financial management software and websites.
- Assessment of customer loyalty programs.
- Agent online qualitative and agent outreach initiatives.
- Wachovia Bank Usability studies: online banking & bill pay, loan application process; customer service focus groups; advertising copy assessment; promotional concept explorations.
- Microsoft Money Packaging development; user qualitative; GUI assessments; feature identification & optimization studies; new product explorations.
- Assurant Health New policy feature development; individual and small business policy holder groups; agent online qualitative; new product ideation.
- Discover Card Brand positioning studies; advertising strategy; copy assessment; new feature explorations.