Shopping is a Process – With a Map Shopping is a process. It starts with the recognition of a need, a shopping list, or an interesting promotional offer. If we’re successful, the process ends with a sale at check out. But there is a mental map underneath the process that highlights information needs and possible points of intervention. We can help you identify the contours of the mental map that leads a potential buyer to – or away from – your product.
With our in-store shop-alongs and our purchase process modeling technique we will help you map the shopping process from start to finish. And we would be delighted to help!
For information about our purchase process modeling technique, click here