“I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object.” – Roland Barthes

A PASSION THAT NEVER FADES

We have been fortunate to work with high-profile automotive clients for more than 20 years. Here are a few examples of our engagements:

Automotive brands & vehicles

• Advertising development and copy assessment.
• Model and brand positioning explorations.
• New model clinics, both traditional and exploratory.
• Vehicle concept explorations and prototype assessments.
• In-depth qualitative studies of segment attitudes, opinions & lifestyle preferences.
• Quantitative profiles of segment demographics & psychograpics.

Automotive services:

• Brand positioning concept assessments.
• Advertising development & copy assessment.
• Assessment of promotional tie-ins and celebrity endorsements.
• Purchase Process Analysis.
• Employee focus groups.

Automotive aftermarket products:

• New product development.
• Advertising concept development & copy assessment.
• Packaging design & assessment.

• Audi of America Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations; sales associate focus groups.
• Volkswagen of America Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations.
• Ford Motors Truck owner lifestyle exploration – in-depth qualitative.
• General Motors (media planning) Truck owner media preferences; online qualitative studies of bloggers.
• Toyota Motor Sales New model clinic; user needs qualitative for design brief.
• Nissan North America Prototype vehicle assessment.
• Car Men, DE Design “DNA” exploration for Mazda.
• NTB Brand positioning explorations; assessment of promotional concepts; copy assessments.
• Sears Automotive Brand positioning explorations; copy assessment; employee focus groups.
• Tuffy Auto Centers Brand positioning exploration.
• DieHard Advertising concept explorations; new product concept explorations; brand extension assessment.
• Gold Eagle New product concept assessments; advertising assessments; packaging concept assessments.