Automotive

I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object. – Roland Barthes

AUTOMOTIVE

A PASSION THAT NEVER FADES

We have been fortunate to work with high-profile automotive clients for more than 20 years. Here are a few examples of our engagements:

Automotive brands & vehicles

  • Advertising development and copy assessment.
  • Model and brand positioning explorations.
  • New model clinics, both traditional and exploratory.
  • Vehicle concept explorations and prototype assessments.
  • In-depth qualitative studies of segment attitudes, opinions & lifestyle preferences.
  • Quantitative profiles of segment demographics & psychograpics.

Automotive services:

  • Brand positioning concept assessments.
  • Advertising development & copy assessment.
  • Assessment of promotional tie-ins and celebrity endorsements.
  • Purchase Process Analysis.
  • Employee focus groups.

Automotive aftermarket products:

  • New product development.
  • Advertising concept development & copy assessment.
  • Packaging design & assessment.

Example Clients

  • Audi of America Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations; sales associate focus groups.
  • Volkswagen of America Brand and model positioning exercises; advertising strategy development; copy assessment; new model clinics; new vehicle prototype explorations.
  • Ford Motors Truck owner lifestyle exploration – in-depth qualitative.
  • General Motors (media planning) Truck owner media preferences; online qualitative studies of bloggers.
  • Toyota Motor Sales New model clinic; user needs qualitative for design brief.
  • Nissan North America Prototype vehicle assessment.
  • Car Men, DE Design “DNA” exploration for Mazda.
  • NTB Brand positioning explorations; assessment of promotional concepts; copy assessments.
  • Sears Automotive Brand positioning explorations; copy assessment; employee focus groups.
  • Tuffy Auto Centers Brand positioning exploration.
  • DieHard Advertising concept explorations; new product concept explorations; brand extension assessment.
  • Gold Eagle New product concept assessments; advertising assessments; packaging concept assessments.