Build Your Own – But at a Cost. q-PFO emulates several of ACA’s most appealing characteristics: a self-adapting interview process, the ability to treat a substantial number of features and a focus on a trade-off process. Similar to online ordering, optional features are not free. Each one has an incremental cost that must be added to a fixed base price. Both to ground the process and to constrain choices, a price ceiling eventually is imposed on the final design.
An article describing q-PFO appeared in the Summer 2009 issue of Marketing Research. Click here to download a copy of the article.
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