“CPG may look simple but – without a doubt  –  it’s the toughest assignment in marketing… “– Senior Advertising Executive



During more than ten years of total emersion in packaged goods we worked on virtually every aspect of the business. Here are a few examples of typical engagements:

  • Brand & product positioning: personal care; snack foods; household cleaning products; food storage.
  • Brand extension and new product development.
  • Strategy development for brand portfolio management.
  • Advertising concept development & copy assessment.
  • Communications assessment of promotional materials.
  • Assistance with package development.
  • Custom tracking and AA&U studies.
  • Behavioral segmentation: personal care; salty snacks.


  • The Dial Corp Brand positioning studies; advertising development & assessment; new product development; test market monitoring; brand/product user segmentation studies; brand re-launch qualitative; new product concept explorations.
  • Johnson & Johnson New product concept exploration; expert ideation retreat.
  • Ubiquity Snack Foods Brand repositioning qualitative; new product concept explorations.
  • Clients* Brand positioning studies; new product concept development; new product concept screening; advertising strategy development; copy development qualitative.

*  Several of our clients have asked to remain anonymous.