“CPG may look simple but – without a doubt  –  it’s the toughest assignment in marketing… “– Senior Advertising Executive

RELEVANCE, DIFFERENTIATION & APPEAL

During more than ten years of total emersion in packaged goods we worked on virtually every aspect of the business. Here are a few examples of typical engagements:

• Brand & product positioning: personal care; snack foods; household cleaning products; food storage.
• Brand extension and new product development.
• Strategy development for brand portfolio management.
• Advertising concept development & copy assessment.
• Communications assessment of promotional materials.
• Assistance with package development.
• Custom tracking and AA&U studies.
• Behavioral segmentation: personal care; salty snacks.

• The Dial Corp Brand positioning studies; advertising development & assessment; new product development; test market monitoring; brand/product user segmentation studies; brand re-launch qualitative; new product concept explorations.
• Johnson & Johnson New product concept exploration; expert ideation retreat.
• Ubiquity Snack Foods Brand repositioning qualitative; new product concept explorations.
• Clients* Brand positioning studies; new product concept development; new product concept screening; advertising strategy development; copy development qualitative.

*  Several of our clients have asked to remain anonymous.