When I first read Eric Ries’ definition of a startup, I laughed out loud because I thought it was the perfect description of a full-service advertising agency – or at least the one where I worked for 10 years. Every day of the week we created new products and services under conditions of extreme uncertainty, and we were good at it.
I should confess that I hadn’t really given a lot of thought to private label brands for pet specialty retailers before I was contacted by Mark Kalaygian for this article in Pet Specialty [...]
It’s the season for New Year’s Resolutions: exercising, losing weight, saving money and getting organized top the list for most people. But for many others, learning a foreign language, or improving an [...]
A bedrock principle of classic micro-economic theory is that rational consumers will make better decisions when they have access to all the information that affects a transaction in a given market. But [...]
We are primarily a quantitative shop but we often we find it helps to use qualitative approaches to triangulate something we’ve found via a quantitative approach.
An advertising agency executive responds... If not dead, I think traditional qualitative is becoming an endangered species. I've seen enough bad practice in focus groups - often driven by agencies and clients who [...]
Qualitative is Dead. I had lunch recently with a good friend and former colleague who, like me, received his graduate training at a top-ranked Midwestern university known for its quantitative social science research programs. During our lunch he once again put forth the proposition that “Qualitative research is dead. And, besides, who needs it…?”
